A field guide for your next opportunity

How content creation might help you get a job

LinkedIn is not only a place to list your previous jobs

LinkedIn can become a professional space where people understand who you are, what you can do, what kind of work you are looking for, and why they should remember you

Many people use it like a portfolio: “Here is me, here is what I can do, here is my experience.” That is useful, but it is like having a Porsche and using it as a table for your coffee.

This platform can do much more

My story

Last year, I lost my job. Because I was on a visa, I had only three months to find a new one.

It was not an easy moment. The IT market was going through a crisis because of AI, the post-COVID effect, and many companies laying people off. There was a lot of free talent in the market, and some people were looking for a job for nine months or even a year and a half.

I was thinking: “How can I make it happen?”

So I decided to build a social media strategy for myself.

I started posting every day. Two of my posts went viral and gained around 500,000 views in total.

But the most important result was not only the number of views. People started reaching out to me. C-level professionals, recruiters, individual contributors, and people from my network were trying to help in any possible way.

I was very strategic about the message I shared. I did not communicate that I was looking for a job from the position of a loser.

I said:
I am looking for a job. This is the kind of challenge I would like to have. This is what I am looking for in my next role.
If you need a colleague like me, let me know.

I was sharing the fact that I was looking for a job from a strong position: I am a good person, I am a good professional, and currently I am looking for a job.

People understood what I wanted and how they could help.

This year, I had to look for a job again. This time, I used a slower strategy. I added the “Open to Work” badge and continued creating content.

People noticed my content and saw the badge. They started saying:

“Oh, you are looking for a job? My company might have an open position soon.”

They recommended me to other people, and I found a job again.

This strategy worked for me twice in a row

Why content helps with a job search

A CV usually becomes visible only when you apply for a specific position

But today, many CVs look increasingly similar because candidates use the same AI tools to rewrite their experience, match keywords, and optimize their applications.

At the same time, AI-powered tools make it possible to submit hundreds of applications quickly. Recruiters are overwhelmed by this volume, while automated systems filter profiles before a human ever sees them.

As a result, finding a job through applications alone has become extremely difficult. Even a qualified person can disappear among hundreds of nearly identical, AI-optimized CVs.

LinkedIn content works differently. It allows people to discover you before you apply

When recruiters, hiring managers, or professionals in your field repeatedly see your ideas, they start building an impression of you

They can understand:

what you know
how you think
what problems you care about
what kind of work you want
whether you could be a good colleague

The best moment is not only when a recruiter finds your profile. It is when a hiring manager sees your content and thinks:

“Who is this person? They understand the kind of problems we are working on.”

That is why your content should support the professional direction you want to move toward.

Creating content does not mean posting random things

The goal is not to publish everything that comes to your mind.

The goal is to make your professional direction visible.

A simple content strategy can include:

Your professional knowledge
Your point of view
Your career direction
Your personal stories
Your activity in the community

Be visible, and be intentional

Going viral is not the only goal.

Some topics can bring a lot of exposure, but you should ask yourself whether you want to be known for those topics.

The best content strategy is grounded in the roles and opportunities you want to attract.

Create content that helps the right people recognize you.

You want them to see your post and immediately understand:

what you do;
what you are good at;
what you care about;
what type of opportunity could be relevant for you.

The content should not tell your whole life story. It has to go straight to the point.

People’s minds are lazy now. Make it easy for them to understand your message.

It worked not only for me

One of my mentees was looking for a new role, so we created a LinkedIn content strategy around her professional experience and career goals.

Instead of posting random updates, she began sharing content that showed how she thinks and what kind of work she wanted.

After reading one of her posts about the job search, an HR representative reached out to her directly.

That conversation led to a hiring process, and she eventually started a new role as an E-Commerce Key Account Manager.

The next step

Want to build your own LinkedIn content strategy?

Join the waiting list for my upcoming course on Skool.

You’ll explore three approaches to deciding what to post, then create a simple LinkedIn strategy based on your experience and career goals.

You’ll also get:

free tools to support your posting;
monthly Q&A sessions;
Bonus: “31 Questions to Yourself” — a workbook to reflect on what matters to you and align your goals;
Bonus: “Anti-Fear” — a workbook to help you work through fears that may be holding you back.

This course is for you if you look for jobs on LinkedIn. If the vacancies you want are posted there, the hiring managers for those roles are likely using LinkedIn too—and your content can help them notice you

Join the waiting list now ↗

Join the waiting list now and get 20% off the regular price: $20 instead of $25.

Cannot wait?

A clear direction changes everything

Cannot wait? - Check my 1:1 offer

Get a personalized LinkedIn content strategy built around your experience and career goals. Discover what to post, how to showcase your expertise, and how to get noticed by recruiters and hiring managers.

You get: Tailored content topics, LinkedIn profile feedback, post ideas, video guides, one month access to the Skool community, and support.

Check my 1:1 offer: ↗

Check you Li profile if it’s ready for your next goal

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