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A LinkedIn presence built around your next move
A tailored LinkedIn content strategy that helps your experience stand out in a market full of similar CVs
Let me guess: you’re looking for a job. Maybe you recently lost yours, or maybe you’re just curious about what’s out there—and you can’t find anything.
It doesn’t matter how much you tweak your CV or how many companies you apply to—it feels like a dead end.
“Thank you for taking the time to apply for the… After careful consideration, we regret to inform you…”
WHAT AM I DOING WRONG? That’s the question I hear way too often. And the answer is: NOTHING.
It’s just that the market doesn’t work anymore. It’s deeply broken. Candidates use AI to create tailored CVs; companies use AI to rank them. You use AI to complete the assessment; they use AI to evaluate it. This is a completely new game, and we’re all losing.
I believe the hiring industry has to change, and I think it will. But until that happens, we still need jobs, and there has to be an answer. And I have it.
The answer is a tailored LinkedIn content strategy that helps you stand out from equally qualified candidates by showing what you’ve done, how you think, and what you bring.
I believe LinkedIn is one of the strongest platforms for job seekers because it lets people see more than your CV. Your profile shows where you’ve worked; your content shows how you think, what you’ve learned, and what you could bring to a team. When many candidates have similar CVs, that gives you a way to show what sets you apart.
I lost the job myself
Over the last two years, I’ve personally lost my job twice, both times because of layoffs. And in IT—the industry I work in—the situation is horrible. AI has affected so many jobs that it’s hard to imagine the scale of it. So many talented people are on the market looking for a job and CANNOT FIND ONE.
Maybe you’ve noticed that some career coaches say simply applying doesn’t work anymore—that you have to network and reach out to hiring managers directly. Well, I agree with half of that. I tried it! After applying for a job, I’d send a tailored message to a recruiter or hiring manager, explaining why I was a good fit. “Please apply through our portal”—that was the most frequent response I got.
❌ Not a single positive outcome from more than 20 personalised messages.
I’m a lazy person. If something doesn’t work, I don’t want to do it. So I stopped. But does just applying not work?
Then I started seeing mass-application tools. “Just apply to 200 roles and you’ll get one. AI will create a perfect CV!” I don’t know a single person who has had a positive result from this approach.
But do you know who I know? Recruiters who complain that they get 5,000 applications per role and say they can’t hire anyone because their systems are overwhelmed.
I don’t like the idea of mass applications. I believe less is more. If you know why you’re a good fit for the role and you really like the company, it will be much easier to get that job.
The solution is right under your nose
Do you read the content people post on LinkedIn? No? Is it because you hate it? Yes, I know. We’re all tired of reading AI slop about someone’s success.
But readers are there. One of them could be your future manager or a recruiter who might hire you.
When I started posting this year, someone reached out at 11 p.m. They said they had a role. It hadn’t been posted yet, but they wanted to invite me to an interview.
It wasn’t because I’d created some amazing content. It was because it’s refreshing to read good content on LinkedIn. They’d known me since the previous year and were excited to talk to me while I was available.
And that’s just the tip of the iceberg compared to what I got last year.
In 2024, I already knew my job at the time wouldn’t last long. There were signs that the end was coming, so I was looking. Not too actively, but I applied from time to time. I used the CV that had got me every job I’d ever had. But throughout 2024, I had just one interview with a recruiter. One!
So when I was laid off in 2025, I knew the market was struggling. I’d also seen dozens of horrible posts like, “I haven’t been able to find a job for nine months.” I didn’t have nine months. I was on a visa. I had three. A lot of my talented colleagues had lost their jobs around the same time, so I decided to be creative.
I created a content strategy using marketing principles, and two of my posts got 500,000 views. Then a miracle happened: people started reaching out. Everyone wanted to help.
A former colleague told me that at least six people had talked to him about me and asked whether his company had any vacancies.
The scale was insane. It felt like a huge army of people was looking for a job for me. I had three to five interviews per day. Three weeks after my first post, I signed an offer.
Was I the best Product Manager on the market? No.
So why did it work?
Because good content is rare, and people appreciate creators who know how to make it.
Good content doesn’t have to be a completely new idea. Your work already gives you material: decisions you’ve made, challenges you’ve faced, and things you’ve learned. Your point of view is what makes those experiences worth sharing. My strategy helps you find those ideas and turn them into a clear direction for what to post.
You can do it too
I spent two years learning what makes people stop and read content on LinkedIn. I use what I learned to create a content strategy around your career goal, so you can share your experience with purpose and stand out in a crowded market.
The good news is, you don’t have to spend two years figuring it out yourself. I can help you.
How it works
- Complete the questionnaire. Share your career goals, experience, and what you want to be known for.
- Receive your strategy. I create a tailored LinkedIn content strategy based on your answers.
- Learn how to use it. Watch the video guides and start creating content.
- Ask questions as you go. Contact me through Telegram or WhatsApp, whichever is more convenient for you, while putting the strategy into practice.
This is a tailored, asynchronous service.
I create the strategy; you create and publish your own posts. There’s no 1:1 interaction, which keeps the service personal while making it more affordable.
But that’s not it
For this price, you’re getting more than just a content strategy. We will build the foundation of your personal brand.
This matters if you want your professional value to be recognised beyond your current role or company.
A strong personal brand helps people understand what you know, what you can do, and what makes your perspective different. It gives your experience a clearer context and helps you become associated with a specific kind of expertise.
It can help you create more opportunities to be noticed, recommended, and considered for work that matches your ambitions.
Your CV shows your experience. Your personal brand helps people understand why that experience matters.
Phase 2
Build your personal brand
Once you start publishing your first posts, we move to the next phase: building your personal brand.
I’ll ask you questions through Telegram or WhatsApp, whichever is more convenient for you, about your experience, interests, goals, and the kind of work you want to be known for. You answer at your own pace, and I’ll help you shape those answers into a clear professional direction.
Together, we’ll identify the ideas, strengths, and perspectives that make you different — and turn them into a personal brand you can continue developing through your content.
This phase grows from your real experience and from the way people respond to your first posts.
By the end of this phase, you’ll have a clearer understanding of what you want to be known for and how to communicate it consistently.
Ready to stand out in a crowded job market?